Search engine optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs). SEO focuses on unpaid search traffic, rather than direct, referral, social media, or paid traffic.
Types of SEO
On-page SEO
Optimizes a website’s content for search engines and users. This includes using relevant keywords, creating detailed content, and adding internal links and images.
Off-page SEO
Uses actions outside of a website to improve its rankings in search results. This includes link building and local citations.
Technical SEO
Ensures a website meets the technical requirements of search engines. This includes crawling, indexing, rendering, and website architecture.
Local SEO
Helps a business be more visible in local search results on Google.
SEO techniques
Keyword research: Identifies relevant keywords and phrases related to a website’s content.
Title tags: HTML tags that tell search engines what a page is about.
Meta descriptions: Short summaries that appear below the title tag in search results.
Header tags: HTML tags that indicate a page’s structure and content hierarchy.
XML sitemaps: Help search engines understand a site’s structure.
Internal links: Help search bots and users navigate a site.