Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching products or services, a strategic content-driven approach provides relevant and useful content to your prospects and customers to help them solve issues in their work (B2B content) or personal lives (B2C content).
Effective use of this approach requires a documented strategy. Building one doesn’t have to be complicated. Read How To Write a 1-Page Content Marketing Strategy in a Few Hours to learn what questions to ask and how to develop your strategy.